Historically, interior design has been a costly and time-consuming process, involving collaboration with a designer to anticipate, plan and create a space that is not only aesthetically pleasing to the client but also functional.
The interior designer had to put in a lot of effort and energy to understand the lifestyle of his clients in order to create the desired mood and feel, then reach out to trusted craftsmen, marketers and others Which could help run the design.
Even with a clear vision of the home of your dreams, the average customer often faces the difficulty of articulating that vision into words. It is the role of the designer to help bring the customer's vision to life, and while it often works, there is never a guarantee that the end result looks like it was expected.
Traditional interior design companies have been operating successfully for some time, but have refused to deliver significant innovations or undergo a digital transformation. Conscious of a space that lacks innovation, several companies platforms have come up with solutions to disrupt this solid industry.
As it is late for the party of industries that have been considerably disrupted by technology, interior design is finally returning to a new age. The traditional customer-designer relationship in person is no longer the standard industry leader. Innovative platforms that use technology to execute interior design are elevating the process without depriving people of any personal touch.
These interior design startups help to solve the fundamental problem with the interior design industry. Their approaches do not require in-person visits and customers can work with designers located anywhere in the world.
The disruptive future of interior design is here
Industry operators have not given any significant innovation, opening the door for new startups to take control of the interior design.
Next, the customer is advised to buy a certain number of hours to be used for so many days and at any time as desired. This amount of control over pricing and time is amazingly remarkable, especially since interior design companies charge much more, including fees for services, commissions and likely branded furniture.
Designing the Future
New technologies are showing great promise for the future of interior design. It will surely involve healthy doses of 3D printing, both augmented (AR) and virtual (VR), and smart homes.
VR would be ideal for interior designers because it would enable them to walk their clients through a room they have created, or show them hundreds of different wallpaper designs. The technological future is making VR a reality, but it is still expensive and not feasible for deployment yet.
On the other hand, Augmented Reality has already made its way in the industry. While AR can not stimulate total immersion in a virtual world created by software, it can merge the virtual and real world by placing virtual characteristics over real ones.
Hutch, an LA-based virtual design application, allows users to take a photo of a space and try different products and styles to see it virtually decorated. Download the application, adjust a photo, let it process the room, then users can slide through different style categories and essentially drag and drop different items to see it in its place.
users can choose from a variety of themes such as tribal influence, electric elegance, or even boho of Venice. With a simple blow to the right, you can see different arrangements of the furniture. The key is that they can see it live, not just visualise it in their heads.
Hutch plans to accelerate product development after the Zillow Group, an online real estate home, made a $ 10 million investment in the A-Series.
Hutch also has designs to expand and associate with Nordstrom, Target, Urban designers and other large retailers and lifestyle stores to showcase and sell their furniture, giving them access to a new sales channel.
It is unclear how the partnership will work, but Hutch would be smart to negotiate and take-the-sales rate it generates for its partners and potentially some form of online access membership once it proves that it generates heaps of sales. It is a very subtle move to make Hutch a production market.